Y.O.U underwear makes soft, stylish, organic cotton underwear for men and women that lets you look good, feel good and do good. We’re a sustainable fashion brand with a difference. Our mission is to improve access to education for women and girls by donating underwear. We have a buy-one-give-two promise in partnership with Smalls for All, a Scottish charity that collects and distributes underwear to vulnerable women and children in Africa and the UK. Our underwear is Fairtrade, PETA-approved vegan and made from 100% GOTS Certified Organic Cotton, and we work with one of India’s leading ethical and sustainable manufacturers. We’ve also embraced ethical marketing, and actively promote body positivity through our brand imagery and marketing strategies.